Great copy isn’t about spin, it's about telling the truth in the best way possible.
To invert the common adage, it doesn’t matter how great your conversion is if your brand lacks a compelling narrative. The right story begins with you. Your ethos, your approach, your niche. When your text reflects the real you it will resonate with clients and customers you want to attract.
A good copywriter can spot the overlooked or understated value you offer and incorporate it into your brand messaging.
I’ve written websites for therapists, private chefs, photographers, social media platforms, administrators and event planners. I’ve edited dozens of articles published in academic journals and a monograph promoted at the United Nations.
What can I help people understand about you?
FINDING INSPIRATION FROM
Rilke, Proust, Swartzwelder, Cocchi Americano, Pre-Raphaelite art, Grand Seiko Spring Drive technology
the founder
Jake
Based in New York and Austin, Jake brings an intuitive understanding of language to copywriting.
Originally from the Midwest, he’s been a New Yorker since 2014 and a digital nomad since 2020. He reads avidly and enjoys exploring the local restaurant scenes.
Jake holds a BA in English from Columbia and Oxford, an MSc in Economic History from St Andrews, and a copywriting certification from University of the Arts London.
LOVES: VICTORIAN LITERATURE, old BLACK AND WHITE COMEDy, 90’S HIP HOP, RIBEYE STEAKs, RUNNING
The finest language is mostly made up of simple unimposing words.
– George Eliot
let's work together
Don't sweat the technique
You need to identify a problem. You have a problem and need to devise a solution. You know the solution and need help implementing it. Let’s chat. Run your business and let us worry about telling your story and making all the pieces fit.